If you’re into carp fishing, the name Danny Fairbrass probably rings a bell. Known as the brains behind Korda, one of the most respected fishing tackle brands in the world, Danny is more than just an angler—he’s a businessman, innovator, and social media personality.
Over the years, fans and fishing enthusiasts alike have wondered: just how much has Danny Fairbrass earned from his lifelong passion for fishing? In this article, we’re diving into his estimated net worth, business ventures, lifestyle, and everything that makes him the mogul he is today.
Who Is Danny Fairbrass?
Danny Fairbrass is a British entrepreneur and expert angler best known for founding Korda Developments, a top-tier carp fishing brand. His journey started not in a boardroom, but on the banks of quiet lakes, driven by a love for the sport. Over time, Danny transformed his hands-on experience into a company that creates innovative and reliable fishing products. He’s not just a brand face—he’s deeply involved in product design, testing, and sharing knowledge through Korda’s media outlets. His down-to-earth personality has earned him a loyal fanbase around the globe.
Danny Fairbrass Net Worth
As of 2025, Danny Fairbrass’s net worth is estimated to be between £5 million and £8 million (roughly $6 to $10 million USD). While exact figures aren’t public, this estimate reflects income from Korda, product royalties, media ventures, and other investments. What sets Danny apart is how he’s blended passion with entrepreneurship.
His wealth didn’t come from fame alone—it’s built on years of product innovation, customer trust, and smart business decisions. In the world of niche sports, that’s no small feat.
The Rise of Korda: Danny’s Company Story
Korda wasn’t built overnight. Danny founded the company in the early 2000s with a mission to improve carp fishing gear through quality and function. The brand quickly grew from a modest startup into a market leader, known for everything from terminal tackle to advanced baiting tools. Korda also set itself apart with educational content—videos, tutorials, and documentaries that helped anglers improve their skills.
Danny’s hands-on approach ensured every product was field-tested and practical. Today, Korda ships products globally and is a go-to name in the fishing community. His ownership stake in the company is a huge part of his net worth.
Product Royalties & Brand Licensing
A major slice of Danny’s income comes from product royalties. As the creator or co-designer of many items in Korda’s catalog, he likely earns a cut from each unit sold. Think hooks, rigs, indicators, and baiting tools that anglers rely on daily.
Beyond Korda’s internal line, licensing deals with retail outlets and international distributors bring in additional income. Limited-edition gear, signature product lines, and branded accessories also pad his earnings. For a hands-on founder like Danny, these royalties are not just bonuses—they’re proof of lasting value.
YouTube Channel & Media Income
Danny’s presence isn’t limited to the water’s edge—he’s also a strong voice on YouTube. Korda’s channel, featuring Danny and other expert anglers, is filled with fishing tips, tutorials, and gear breakdowns. These videos rake in millions of views, helping grow the brand and generate revenue.
The YouTube channel likely brings in:
- Google AdSense income
- Sponsorship deals
- Paid features or branded content
- Channel memberships and premium content
Even if it’s a smaller part of the pie, it adds consistent monthly income and builds long-term fan loyalty.
Sponsored Events & Appearances
As a well-known name in fishing, Danny is regularly invited to events, festivals, and fishing expos around the world. He often hosts seminars, demos, and talks where he shares insights and gear recommendations. These appearances can be sponsored or ticketed, adding more streams to his earnings.
Here’s where he often earns from:
- Trade shows and fishing expos
- Live demo days at lakes or shops
- Brand-sponsored events (both Korda and other outdoor brands)
These appearances also boost Korda’s visibility, making them a win-win for Danny’s personal brand and business growth.
What Happened to Danny Fairbrass? (Life & Career Highlights)
Over the years, Danny has faced ups and downs. He’s been open about health struggles and personal setbacks, which makes his success even more inspiring. Rather than step back, he’s doubled down on growing Korda and mentoring young anglers.
His career highlights include:
- Launching a world-renowned tackle brand
- Becoming a respected media voice in the angling space
- Building a loyal community of anglers through both products and content
These moments have shaped his identity—not just as a business owner, but as a thought leader in the fishing world.
Does Danny Fairbrass Own Embryos?
This question pops up online a lot and often confuses people. No—Danny does not own biological embryos. In fishing slang, “embryos” might refer to carp spawn or bait mix components, and it’s possible the confusion stems from that context.
What he does own is a deep understanding of carp behavior and bait science, which he’s used to create effective baiting solutions. So while he may not own embryos in the literal sense, he definitely owns some of the most effective bait formulas in the business.
Does Danny Fairbrass Own Korda?
Yes, Danny Fairbrass is the founder and owner (or co-owner) of Korda Developments. He’s been involved in nearly every part of the company’s growth—from design and testing to marketing and media production. Korda remains a privately held brand, and Danny’s continued leadership shows his commitment to its future.
His ownership is a huge contributor to his net worth, and it’s one of the main reasons he’s considered a mogul in the angling industry. It’s not just a job for him—it’s his legacy.
Personal Wealth and Investments
While Korda is Danny’s flagship business, it’s likely he’s diversified his investments. Successful entrepreneurs like him often explore:
- Property investments (rural land, fishing lakes, cottages)
- Equity in related brands or startups
- Media or educational content production
Danny seems to live modestly compared to celebrities, but his smart financial decisions and brand loyalty have built long-term wealth. It’s not about flash—it’s about sustainability and growth.
Danny’s Lifestyle and Spending
Danny’s lifestyle reflects his passion. He spends a lot of time outdoors, traveling for fishing trips, testing gear, and mentoring others in the sport. He’s not the flashy millionaire type—he’d rather talk about carp rigs than cars or watches.
He appears to value:
- Quality gear and tech setups for fishing
- Travel to unique fishing locations
- Personal health and well-being
His spending is purposeful and often tied back into the business, whether through content creation or product development.
Challenges & Sustainability of Net Worth
Running a niche business like Korda comes with challenges. Consumer habits shift, competitors pop up, and outdoor regulations can affect product demand. But Danny’s been smart about evolving with the times. He stays relevant by listening to his audience and staying involved in product development.
To sustain and grow his net worth, Danny continues to:
- Innovate Korda’s product line
- Diversify revenue through media and licensing
- Strengthen community trust through transparency and quality
In a world where attention spans are short, Danny’s consistency is what keeps him financially secure.
Conclusion
Danny Fairbrass isn’t just a fisherman—he’s a full-blown business success story. With an estimated net worth of £5 to £8 million, he’s shown how a passion for carp fishing can turn into a global brand. From founding Korda to leading YouTube tutorials and international workshops, Danny has built a name that resonates far beyond the UK.
What makes his journey special is how authentic it feels. He’s never strayed from the love of the sport that started it all. And that’s the real catch—he’s made his living doing exactly what he loves, on and off the water.
FAQs
What company does Danny Fairbrass own?
Danny Fairbrass is the founder and owner of Korda Developments, a leading fishing tackle brand specializing in carp fishing gear.
Does Danny Fairbrass own embryos?
No, he doesn’t own biological embryos. The term might refer to bait or spawn mixtures in carp fishing but isn’t meant literally.
What happened to Danny Fairbrass?
Danny has had personal and professional challenges over the years, but he continues to lead Korda, innovate in fishing gear, and inspire anglers around the world.
Does Danny Fairbrass own Korda?
Yes, he owns and operates Korda Developments. His role covers everything from product innovation to media strategy and long-term brand vision.
