Uma Jammeh’s Hello! Fashion Monthly cover shoot uses some big designer names: Giorgio Armani, Zimmermann, Ulla Johnson, Sportmax and Tiffany & Co. The magazine credits each brand, but it doesn’t explain how the looks fit together, what they cost or how you can wear the idea yourself. That’s what this guide is for. We cover each look in turn, give estimated price bands and finish with practical styling notes.
One point first. This is Uma Jammeh, the British model signed to IMG Models. She is not Oumie Jammeh, the Swedish model of Gambian heritage. The names are similar, and search results often mix them up.
The complete look: Uma Jammeh’s Hello! Fashion cover shoot
Uma Jammeh was 25 when she appeared on the cover of Hello! Fashion Monthly’s August/September issue. The cover interview went online in July 2026. In it she talks about her background, her favourite designers and her engagement to Wil Anderson. The editor’s note says the shoot took place on a sunny day in east London. You can see that in the pictures: natural light, a relaxed mood and clothes that feel worn rather than posed.
The shoot doesn’t stick to one aesthetic. It moves between three moods:
- Soft tailoring. A Giorgio Armani top and trousers, plus tailored pieces from Zimmermann. These looks are clean, long and quietly expensive.
- Romantic dresses. Zimmermann, Ulla Johnson, Aje and an Otzio dress. They have more movement, texture and summer feel.
- Statement pieces. Sportmax, worn with a metal fringe chain, plus Ermanno Scervino and Veronica Beard. These are the frames where the styling stands out most.
Tiffany & Co jewellery appears all the way through. It ties the three moods together, which is a smart move by the stylist that we cover below.
Uma Jammeh’s designer, brand and price details
The table below lists every credited brand, the type of piece and an estimated price band. Hello! credits brands, not exact product codes. That means we can’t confirm exact retail prices or whether each item is still in stock. The bands are based on what each label normally charges for that kind of item at full UK retail. Use them as a guide, not a quote.
| Brand | Piece type | Estimated price band (UK) | Status |
|---|---|---|---|
| Giorgio Armani | Top and trousers | £700–£1,800 per piece | Exact items unconfirmed |
| Zimmermann | Dresses and tailoring | £450–£1,500 | Exact items unconfirmed |
| Veronica Beard | Credited look | £300–£900 | Exact item unconfirmed |
| Ulla Johnson | Credited look | £300–£1,000 | Exact item unconfirmed |
| Sportmax | Look with metal fringe chain | £300–£1,200 | Exact item unconfirmed |
| Ermanno Scervino | Credited look | £800–£3,000 | Exact item unconfirmed |
| Aje | Credited look | £200–£700 | Exact item unconfirmed |
| Otzio | Dress | Varies; check the stockist | Price unconfirmed |
| Tiffany & Co | Earrings, rings, bracelets | £300 to several thousand per piece | Exact pieces unconfirmed |
| Intimissimi | Bralette | £20–£45 | Widely available |
| Ancient Greek Sandals | Flip-flops | £100–£200 | Exact style unconfirmed |
So how much did the whole thing cost? A single head-to-toe look, with jewellery, probably runs into the low thousands of pounds. The full shoot wardrobe is worth far more. But almost none of this is bought. Magazine shoots borrow from brand press offices and retailers such as Koibird, which supplied some pieces, and the clothes go back afterwards.
The team behind the look
Three people shaped the result:
- Photographer: Laura Allard Fleischl
- Stylist: Sophia Katy Ea
- Hair: Laura Chadwick
The stylist chooses and combines the clothes. The photographer decides how they read in natural light. When people ask “who designed Uma Jammeh’s look”, the honest answer is two-part. The designers made the garments, and Sophia Katy Ea built the outfits.
Accessories, hair and beauty
You can learn more from the accessories in this shoot than from the clothes.
Tiffany & Co throughout. Earrings, rings and bracelets appear in look after look. Using one jewellery house across a whole shoot keeps it consistent. Polished silver and gold tones look the same whether she’s in Armani tailoring or a floaty dress, so the shoot reads as one story instead of eight separate outfits.
The Sportmax metal fringe chain. This is the statement piece. A fringed metal chain catches light and moves with the body, so a fairly simple outfit becomes the most memorable frame. It’s worth copying, because one bold metal piece does more than three small ones.
The off-duty touches. The credits include flip-flops from Ancient Greek Sandals and an Intimissimi bralette. Those are deliberate choices. Flip-flops with high-end clothing take the formality down a notch. A visible bralette under open tailoring softens the line of a suit.
Hair and makeup. Laura Chadwick is credited for hair. The published captions don’t name the makeup products, so we won’t guess at them. In the images the beauty looks natural and light, which suits an outdoor summer shoot. For more on how makeup artists approach this kind of polished, natural finish, see our feature on Lisa Armstrong.
Why the styling works
Plenty of covers put a model in expensive clothes. This one works for three reasons.
1. Tailoring meets ease
Sharp Armani trousers worn with relaxed footwear, and structured Zimmermann pieces worn with loose hair, keep the clothes from looking stiff. It’s the high-low balance that fashion editors use all the time. Very little in the shoot looks like occasionwear.
2. Expensive jewellery, casual footwear
This contrast is the most useful thing you can take from the shoot. Tiffany pieces with flip-flops say confident, not careless. It also works in real life: one good piece of jewellery makes everything else you’re wearing look more deliberate.
3. It reflects her own taste
In the interview, Uma names Schiaparelli, Maison Margiela, Miu Miu, Ance Gria and Chalay as favourites. That’s a list of designers with a strong point of view, from surrealist Schiaparelli to deconstructed Margiela. The shoot leans more commercial than that, but the Sportmax chain and the sculptural pieces carry the same appetite for something a bit unexpected. It fits her line from the interview: what makes you different is your biggest strength.
What makes you different is your biggest strength. — Uma Jammeh, Hello! Fashion Monthly
Similar and affordable options
You don’t need a four-figure budget to get the feel of these looks. Here’s where to look by category. Stock changes weekly, so search by the description rather than relying on a product code.
- Soft tailored co-ord (the Armani mood): Look for wide-leg, high-waisted trousers in a fluid fabric with a matching or tonal top. COS, Arket, Massimo Dutti and & Other Stories all do this well, usually for £60–£150 per piece. Choose drape over stiffness.
- Romantic printed or textured dress (the Zimmermann and Ulla Johnson mood): Try Reformation, Rixo and Ghost at mid-range, roughly £150–£350. On the high street, Mango and Zara do seasonal versions for under £80.
- Statement metal chain (the Sportmax moment): Search for “fringe chain necklace” or “metal body chain”. High-street jewellery from Accessorize, & Other Stories and independent sellers starts at around £20–£50.
- Polished jewellery (the Tiffany layer): Demi-fine brands such as Monica Vinader, Missoma and Astrid & Miyu give a similar clean finish from about £50–£200.
- Bralette: Intimissimi itself is affordable, so this is one credited piece you can actually buy.
- Flip-flops: Leather thong sandals from M&S, Office or Havaianas give the same off-duty feel for under £50.
To find the original pieces, start with each brand’s own site. Then check Koibird, which supplied some of the shoot, followed by Net-a-Porter, Matches and Harvey Nichols. Expect older-season items to have sold out. Resale sites such as Vestiaire Collective are often the best way to find the exact designer pieces later on.
How to style the look yourself
Here are three formulas taken directly from the shoot:
- Tonal tailoring + one statement metal. Matching trousers and top in one colour, with one bold chain or cuff and nothing else loud.
- Floaty dress + fine jewellery + flat sandals. Keep the jewellery delicate and consistent: one metal, two or three pieces.
- Open blazer + bralette + wide trousers. Works for evenings. Swap the bralette for a fine knit if you want it office-appropriate.
Adapting for the occasion:
- Day: Formula 2 with flat sandals or clean trainers.
- Evening: Formula 3 with a heeled mule and bolder earrings.
- Events and weddings: Formula 1 in a pale or jewel tone with a statement necklace. It’s smarter than a dress and easier to move in.
Fit notes: Wide-leg trousers should just skim the floor in the shoes you’ll actually wear. Hem them with the shoes on. With a co-ord, keep the top fitted if the trousers are loose, or the reverse. If both are loose, the outfit loses its shape. And when the necklace is the statement, keep the neckline simple.
Celebrity style is more often about editing than spending. Geri Halliwell built a long career on knowing exactly which piece should carry an outfit. If you want more celebrity profiles, our feature on Helen Skelton is a good place to continue.
Frequently Asked Questions
Who designed Uma Jammeh’s Hello! Fashion cover looks?
The shoot credits Giorgio Armani, Zimmermann, Veronica Beard, Ulla Johnson, Sportmax, Ermanno Scervino, Aje and Otzio for the clothes. Jewellery is by Tiffany & Co, with an Intimissimi bralette and flip-flops from Ancient Greek Sandals. Stylist Sophia Katy Ea put the outfits together.
How much did Uma Jammeh’s outfits cost?
Exact prices aren’t published. Based on each brand’s usual pricing, a single designer look with Tiffany jewellery probably costs from several hundred to a few thousand pounds. Shoot clothes are normally borrowed from brands and stockists, not bought.
Where can I buy a similar look to Uma Jammeh’s?
For the originals, check each designer’s site, Koibird, Net-a-Porter and resale sites such as Vestiaire Collective. For cheaper versions, try COS, Arket, Massimo Dutti, Rixo and Mango for the clothes, and Monica Vinader or Missoma for the jewellery.
How can I style Uma Jammeh’s look?
Pair soft tonal tailoring with one statement metal piece. Wear romantic dresses with fine jewellery and flat sandals. Or try an open blazer over a bralette for evenings. Mixing polished jewellery with relaxed footwear is what makes it work.
Who styled and photographed Uma Jammeh’s cover shoot?
Sophia Katy Ea styled the shoot, Laura Allard Fleischl photographed it and Laura Chadwick did the hair. It was shot in east London.
Who is Uma Jammeh engaged to?
In her Hello! Fashion Monthly interview, Uma Jammeh talked about her engagement to Wil Anderson. She is a British model with IMG Models and is not the same person as the Swedish model Oumie Jammeh.
